Utah Tourism Office Reaches Out to Travelers

As the Summer of 2012 begins, Utah’s Office of Tourism has already been busy with many marketing projects to bring even more travelers to our state from all over the world. The $2.2 million regional advertising campaign ending in June focused on promoting Utah’s state and national parks, as well as other summer attractions. Features included:

• The Utah Life Elevated TV campaign ran in the Los Angeles, Denver, Phoenix, Portland, and San Francisco markets.
• A tunnel wrap at the BART Montgomery St. Station in San Francisco created a stir in social media channels such as Facebook and Twitter.
• Digital outdoor ads were also seen in Los Angeles, Denver, and Las Vegas. Online digital display and social media advertising and promotion included: Denver, Las Vegas, Los Angeles, Phoenix, Portland, San Francisco, and Seattle.
• The state recently launched its redesigned website, VisitUtah.com, in time for the summer vacation season, with direct links to travel guides foreign languages. Utah Pulse