By popular demand, the snowflake characters will be back in new situations promoting Utah skiing when the Utah Office of Tourism’s winter advertising campaign runs in January on 13 national cable channels. Meeting Thursday at Brian Head ski resort above Parowan, the state Board of Tourism Development approved spending almost $1.1 million, up slightly from last year’s cable pitch.
The 30-second commercials will be shown Jan. 2-23 on cable channels that appeal to people with families, who are adventurous and have the financial means to vacation in places such as ski resorts. As has been the case in recent years, state money will be spent on television advertising for Utah’s $1 billion-a-year ski industry. Print and online advertising and special promotions will be the focus of convention and visitors bureaus in ski communities and Ski Utah, the marketing arm of the state’s 13 active resorts. The Salt Lake Tribune
