Wednesday, May 23, 2012

One-of-a-kind outdoor advertising highlights Utah's Delicate Arch

The Utah Office of Tourism kicked off its spring and summer advertising blitz with a unique ad showing Utah's Delicate Arch in a way it’s never been seen before.

It’s in an amazing 3D tunnel display that has the people who see it gawking with their mouths open, staring, pulling out their cellphones and taking photos.

It's located at the Montgomery & Market Street BART transit station in the heart of San Francisco's financial district. The 3D mural, about 104 feet long, will stay in place for two months and be seen by thousands of Bay area commuters. Deseret News