Tuesday, August 28, 2012

Growing Utah's Action and Outdoor Sports Economy

According to data from the Utah Sports Commission, the organization chartered with attracting sports events to Utah and continuing Utah's Olympic Legacy efforts, the state's sports industry generates $4.5 - $6 billion annually. Much of that money comes from capitalizing on events within Utah's core competencies: winter sports, action/adventure sports, golf, motor sports and Olympic legacy sports and activities.

Since 2000, nearly 450 action and outdoor sports events supported by the Utah Sports Commission have brought in over $1 billion to Utah's economy -- an average return on investment of 7.2:1 to 8:1 per dollar spent on the sporting events (from actual tax revenue collected compared to state dollars received). Utah Pulse