In a state that is home to five national parks, what state tourism officials call “the greatest snow on earth”, a varied landscape of forests, deserts and stunning red rock country, the draw of tourists from around the globe is no surprise.
What may surprise is the significant impact of tourist dollars on Utah’s economy. According to the U.S. Travel Association, annual travel spending in Utah reaches $5.5 billion, supports 72,300 jobs in the state and provides $1 billion in tax revenue.
Those figures will form the backdrop to the Discover Utah 2012 Tourism Summit, scheduled for Friday, September 21, 2012 from 8:00 a.m. to 1:30 p.m. at Deer Valley Resort. It’s sponsored by the University of Utah’s Center for Public Policy and Administration and the Utah Intergovernmental Roundtable.
The summit will bring together leaders from government, business and the travel industry to discuss the critical role of tourism on the state’s economy, including a discussion focused on issues particular to rural Utah. In addition, the panel discussion “Getting to the Greatest Snow on Earth” will address transportation needs for the Wasatch Front to ensure a vibrant future for the state’s ski industry. Utah Policy
